Analyze and report on performance across paid media channels including paid search, display, native, and paid social campaigns.
Develop and maintain dashboards and reporting frameworks across platforms such as Power BI and Google Data Studio.
Measure and communicate key performance indicators such as CPL, ROAS, CAC, and CLTV, translating findings into actionable recommendations.
Partner with marketing, sales, and product stakeholders to align campaign objectives and measurement.
Support end-to-end tracking and tagging strategy using Google Tag Manager.
Work with data engineering and analytics partners to define data requirements, new data automations, and improve reporting.
Leverage marketing platforms (GA4, CM360, Google Ads, LinkedIn Campaign Manager, Marketo and agency platform) to monitor performance.
Support testing and experimentation to improve campaign outcomes.
Support integrated campaign reporting across funnel stages for marketing stakeholders.
Identify gaps in measurement, attribution, and reporting.

3–5 years of experience in marketing analytics, performance marketing, or digital media measurement
Experience working with a range of marketing and advertising platforms such as Google Analytics (GA4), Google Ads, LinkedIn Campaign Manager, Campaign Manager 360 (CM360), Marketo, or similar tools
Strong experience with reporting and visualization tools such as Power BI and/or Google Data Studio
Working knowledge of Google Tag Manager and digital tracking implementations
Foundational SQL skills to query and validate marketing datasets
Experience analyzing and optimizing campaigns based on CPL, ROAS, and CAC
Strong analytical and problem-solving skills
Ability to manage multiple priorities and communicate effectively

retirement benefits (401k and pension)
health and welfare benefits (medical, dental, vision, spending accounts and disability)
paid time off
parental and caregiver leave
life & accident insurance
other voluntary and well-being benefits
discretionary bonus program that may include an equity component

Senior Specialist, Marketing Insights & Analytics

Key skills