Digital Communications and Social Media Lead

Role Overview

• Focus on strengthening Armadillo’s digital experience through brand storytelling.
• Oversee the ideation, planning and production of Armadillo’s digital content platforms, collaborating cross departments and with external partners where required.
• Manage end-to-end digital communications calendar, ensuring timely delivery and a consistent storytelling across all channels.
• Curate and execute social content with a focus on quality, consistency and brand alignment.
• Support social media community management, including monitoring comments, messages, and engagement.
• Collaborate with relevant teams, in support of producing creative assets in line with marketing calendar.
• Track performance across channels using analytics tools and report on engagement and its impact on business goals.
• Compile monthly, campaign-based, or event-based post-campaign reports across data platforms and tools.

Requirements

• Experience in digital communications and social media, preferably within the home decor or textiles industry.
• Strong attention to detail & organisational skills.
• Ability to manage content schedules, communications calendars, approval workflows and digital task trackers.
• Impactful presentation and communication skills with the ability to engage and influence a range of clients that will have varied degrees of familiarity with the brand.
• Proficiency in digital communication software.