Conduct comprehensive market and competitor analysis, identifying leading operators, market trends, customer behaviour, acquisition strategies, and key growth opportunities.
Assess payment infrastructure and payment-related risks, including local payment methods, banking solutions, card acquiring, and cryptocurrency options.
Recommend suitable payment strategies and introduce potential partners where relevant.
Evaluate the current regulatory and enforcement environment, highlighting operational risks, restrictions, and market-specific considerations.
Develop a market acquisition strategy covering affiliate partnerships, KOLs, Telegram communities, SEO opportunities, and other relevant acquisition channels.
Review product localisation requirements, including language, cultural considerations, payment preferences, CRM strategies, and customer segmentation.
Support go-to-market planning by identifying organisational requirements, resource gaps, and key hires needed for a successful launch.
Deliverables include a detailed market intelligence report, payment infrastructure and partner recommendations, regulatory and risk assessment report, customer acquisition and marketing strategy, product and localisation review, and go-to-market strategy.

Proven recent experience operating or consulting within the Azerbaijani offshore iGaming market
Strong understanding of local payment infrastructure and payment partnerships
Established network across affiliates, KOLs, and key market stakeholders
Excellent knowledge of the regulatory and enforcement landscape
Fluency in English and Azerbaijani. Russian would be considered an advantage.
Commercial experience within the online casino sector
Strong judgement and ability to navigate opportunities and risks within a grey-market environment
Ability to work independently while collaborating effectively with internal stakeholders

Consultant, Azerbaijan iGaming Market – Contract

Key skills