CRM Executive

Role Overview

• Plan and execute CRM campaigns for the Turkish market across Sportsbook and Casino.
• Coordinate and localise campaign content, ensuring all communications are culturally relevant and aligned with the brand tone of voice.
• Set up and manage bonuses, free bets, free spins, cashback offers, and promotional mechanics within internal CRM and bonus tools.
• Build and schedule CRM communications including Email, SMS, Push Notifications, Onsite Messaging, and Promotion Pages.
• Work closely with Design, Content, CRM Operations, and Market teams to ensure campaigns are delivered accurately and on time.
• Analyse campaign performance and customer behaviour, providing actionable insights and recommendations to improve engagement, retention, NGR, and bonus efficiency.
• Monitor key KPIs including open rates, CTRs, conversion, deposits, turnover, NGR, retention, and bonus-to-GGR ratios.
• Support segmentation and targeting strategies across different customer lifecycle stages.
• Assist with campaign QA and ensure all bonuses, communications, and landing pages are correctly configured before launch.
• Stay up to date with sports events, betting trends, local market behaviour, and competitor activity to help shape relevant campaign ideas.
• Contribute creative ideas for major sporting events, seasonal campaigns, and ongoing promotional activities.

Requirements

• Previous experience in CRM, Retention, Campaign Management, or a similar role within iGaming, Sports Betting, or Online Gaming.
• Strong affinity and interest in sports and sports betting.
• Native Turkish and strong English communication skills.
• Strong organisational skills with high attention to detail.
• Comfortable working with multiple stakeholders and managing several campaigns simultaneously.
• Analytical mindset with the ability to interpret campaign data and performance metrics.
• Experience with CRM platforms, bonus tools, or marketing automation systems is considered an asset.
• Proactive, creative, and commercially aware mindset.
• EQF 5 – Diploma in Marketing or similar.
• Experience: 2-3 years,
• Nice to Have: Experience with tools such as Optimove or similar CRM platforms.
• Knowledge of sportsbook and casino promotional mechanics.
• Experience working in fast-paced iGaming or sportsbook environments.
• Understanding of player segmentation, lifecycle marketing, and retention strategies.

Benefits

• Comprehensive Health Insurance — so you’re fully looked after.
• Hybrid Working Model — flexibility to work from home and in the office.
• Work From Anywhere — enjoy the freedom to work overseas for part of the year.
• Gym Allowance — because your wellbeing matters.
• Fresh Fruit Mondays — start the week healthy and energised.
• Regular Team Events — fun socials, celebrations, and unforgettable moments.
• Work Anniversary Cake — because milestones deserve to be celebrated.