Key skills
AIAnalyticsCommunication
About this role
Role Overview
- Develop and execute comprehensive SEO strategies
- Perform keyword research and competitive analysis
- Optimize website content, metadata, headers, internal linking structures, and image tags
- Implement local SEO strategies and optimize Google Business Profiles
- Develop backlink and off-page SEO campaigns
- Improve keyword rankings, organic traffic, and search visibility
- Monitor SEO performance using Google Search Console, Google Analytics, and other SEO tools
- Create, manage, and optimize Google Ads campaigns
- Conduct keyword research and audience targeting
- Monitor campaign performance and improve ROI
- Implement conversion tracking and reporting
- Optimize landing pages and lead generation funnels
- Develop and manage campaigns across Facebook, Instagram, LinkedIn, and Twitter/X & Tiktok
- Create engaging content and advertising strategies
- Manage paid social media campaigns and audience growth initiatives
- Utilize AI-assisted tools for content creation and campaign management
- Prepare monthly performance reports for clients
- Track website traffic, leads, conversions, phone calls, and form submissions
- Analyze campaign performance and provide actionable recommendations
- Present insights and strategies to clients clearly and professionally
- Gather project requirements and marketing objectives
- Provide strategic recommendations and campaign updates
- Maintain strong client relationships through effective communication
- Optimize Amazon product listings
- Implement Amazon SEO strategies
- Support Amazon advertising campaigns where applicable.
Requirements
- SEO Expertise
- Strong understanding of on-page and off-page SEO
- Experience with local SEO and Google Business Profile optimization
- Proven ability to improve rankings and organic traffic
- Proficiency with Google Search Console and Google Analytics
- Google Ads & PPC
- Proven success managing Google Ads campaigns
- Strong understanding of conversion optimization and ROI improvement
- Experience with campaign reporting and performance analysis
- Social Media Marketing
- Experience managing both organic and paid social media campaigns
- Understanding of audience engagement and social advertising strategies
- Basic content creation and graphic design skills
- Reporting & Communication
- Ability to produce professional client-facing reports
- Excellent verbal and written English communication skills
- Strong client relationship management skills
- Technical Skills
- Experience using AI tools such as ChatGPT to improve marketing workflows and content development
- Understanding of website performance metrics and digital marketing analytics
- Nice-to-Have Skills
- Amazon advertising experience
- Basic video editing skills
- Basic graphic design capabilities
- Experience managing multiple client campaigns simultaneously
- Familiarity with website development and landing page optimization.
Benefits
- Competitive compensation package aligned with your skills and experience
- Night differentials pay to help maximize your earnings
- Comprehensive HMO coverage, including a free dependent on Day 1
- Employee referral program with rewarding incentives
- 20 days of annual leave, giving you flexibility to manage your time
- Engaging team activities and events to keep work enjoyable
- Build strong, high-impact connections with key stakeholders across the business
- Take part in client engagement initiatives to elevate your professional experience.