Drives all marketing proposals for categories rooted in consumer and cultural truths
Leads with partner(s) to develop strategic client initiatives
Attends external client/agency meetings
Executes deep understanding of all processes and platforms
Manages expectations based on program scope
Undertakes technical understanding
Promotes new and existing strategy applicable in social media platforms
Brings the consumer’s world to life through qualitative and cultural mining
Acts as an ambassador in the development of new insights
Reviews qualitative, quantitative research, and behavioral data
Articulates data-driven insights

Associate Strategy Director

Key skills