Serve as the primary marketing contact for strategic channel partners, distributors, and reseller relationships across North America and EMEA
Partner closely with Account Managers and Partner Sales team to develop and execute joint go-to-market plans aligned to growth objectives
Manage a high volume of partner marketing activities, requests, campaigns, and enablement initiatives across multiple stakeholders and geographies
Plan and execute co-branded marketing campaigns including webinars, virtual events, email campaigns, digital programs, field marketing activities, and partner-led demand generation initiatives
Coordinate partner participation in industry events, trade shows, partner conferences, and regional marketing activities
Administer and track MDF (Market Development Funds), incentive and co-marketing programs, including proposal review, budget tracking, ROI measurement, and reporting
Collaborate with marketing stakeholders to adapt messaging, content, and campaign assets for channel partner use
Develop partner-facing sales and marketing materials, campaign toolkits, presentations, and enablement resources
Drive partner engagement through regular communication, marketing planning sessions, and quarterly business reviews
Monitor and report on partner marketing performance metrics including campaign engagement, lead generation, pipeline influence, and ROI
Help improve and scale partner engagement processes, workflows, and operational efficiency as the channel organization grows

5+ years of experience in partner marketing, channel marketing, alliance marketing, or field marketing within a B2B SaaS or enterprise software environment
Proven experience working with technology resellers, distributors, VARs, MSPs, or channel partners
Strong understanding of channel go-to-market models and partner sales ecosystems
Experience managing co-marketing campaigns, partner programs, MDF budgets, and joint GTM initiatives
Demonstrated ability to manage multiple concurrent projects and stakeholder requests in a high-volume environment
Strong collaboration skills with the ability to work cross-functionally across sales, marketing, product marketing, and partner organizations
Familiarity with marketing automation and CRM platforms such as Salesforce, and HubSpot

401k Match: Match 200% of contributions up to the first 5% of salary, resulting in a total potential match of 10%.
Medical, Dental, and Vision Coverage: Patch My PC covers 99% of premiums for both team members and dependents.
FSA/HSA.
Fertility benefits.
Parental leave.
Paid-time off (PTO).
Volunteer leave.
Charitable donation matching.
Tuition reimbursement.
Gym membership reimbursement.
Internet stipend.
Pet insurance.

Partner Marketing Manager

Key skills