Own the acquisition strategy, offer design, and funnel performance for Flagstar's consumer deposit portfolio.
Drive new-to-bank account acquisition and balance growth through disciplined test design and data-informed offer strategy.
Define and own the deposit acquisition offer strategy, including cash bonus structures, rate offers, promotional terms, and product positioning.
Design and execute a rigorous acquisition test program, including test hypotheses, cell design, holdout methodology, channel sequencing, and measurement standards.
Partner with Finance and Pricing to ensure all offer designs are economically grounded with clear unit economics and payback periods.
Own the end-to-end deposit acquisition funnel from channel-level demand generation to application completion and funded account.

Undergraduate Degree (4 years or equivalent) in marketing, business or some other related field.
8+ Years of progressive experience in consumer acquisition marketing, product marketing, or a related discipline within financial services.
Demonstrated experience designing and executing acquisition test programs with measurable funded account and balance growth outcomes.
Deep understanding of deposit product economics, including unit economics, cost of funds, payback periods, and cannibalization risk.
Strong analytical skills with the ability to translate funnel data, test results, and competitive intelligence into offer strategy and marketing recommendations.
Experience partnering with channel marketing, performance marketing, and digital experience teams to optimize end-to-end acquisition funnels.

Senior Deposit Acquisition Marketing Manager

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