Lead the end-to-end planning and orchestration of integrated, multi-channel campaigns for the Intact Insurance and belairdirect brands, coordinating cross-functional marketing teams (brand, content, digital, CRM, web, analytics, research) through clear governance, timelines, and recurring follow-up rituals.
Provide strategic oversight and collaborate with stakeholders to identify opportunities that will help drive brand leadership in prevention, increase website traffic, and boost engagement with our mobile apps.
Act as a central point of contact and ensure alignment among internal and external stakeholders (Marketing, Corporate Communications, Climate, ESG & Social Impact, Digital, Legal, partners).
Implement and maintain a prioritization framework to maximize business impact and team capacity.
Monitor performance across each marketing channel and provide recommendations based on learnings to improve the overall strategy.
Stay up to date on marketing trends and best practices, as well as competitive initiatives related to prevention.
Ensure budget governance: tracking, forecasting, and investment optimization.
Requirements
Bachelor’s degree in marketing, communications, business administration, or a related field.
7+ years of demonstrated experience in marketing strategy and coordinating integrated, cross-functional campaigns, ideally across multiple brands/channels.
Strong organizational and project management skills; ability to effectively manage multiple priorities in tight timelines.
Excellent communication and stakeholder management skills, collaborative leadership, and the ability to influence without direct reporting authority.
Ability to present results and recommendations to senior leadership.
Goal oriented; continuously seeking new knowledge and ways to achieve excellence.
Intellectual curiosity and a willingness to develop expertise in prevention and climate adaptation.
For candidates located in Quebec, bilingualism is required considering the necessity to interact on a regular basis with English-speaking colleagues across the country.
Benefits
Flexible work arrangements and a hybrid work model
Possibility to purchase up to 5 extra days off per year
Multiple benefits offered to support physical and mental wellbeing, including telemedicine, Wellness account and much more
Share plan & other savings: up to 12% of salary or even more (ask how you could earn guaranteed income for life)