Key skills
Product marketingSaaS marketingB2B marketingBrandingDemand generationDigital marketingAccount-based marketingEvents marketingData-driven marketingWorkforce education marketingEnterprise HR marketingCommunication with senior leadershipCreative input and executionGoSaaSLeadershipSales
About this role
NovoEd is an enterprise talent development technology provider founded in 2012 that focuses on high-impact learning solutions. As a Sr. Product Marketing Manager, you will create marketing content to support product launches and build pipeline while collaborating with cross-functional teams to enhance the company's narrative and accelerate its mission.
Responsibilities:
- Develop a deep understanding of NovoEd’s capabilities for new and existing products, identifying the benefits, differentiators, and value statements of each, and lead go-to-market efforts for them
- Identify dynamic market trends, the competitive landscape, and changing customer needs to help accelerate our growth
- Define user and buyer personas, prioritize their biggest challenges, define segments, understand purchasing behaviors, and research competing offerings
- Craft compelling enterprise messaging and positioning that excites and educates customers, and informs our unique product strategy
- Collaborate with product, sales, and marketing teams to build impactful demos and sales enablement materials
- Partner with product managers and developers to bring new features and products to market
- Lead cross-functional operational readiness teams to price, position, and sell new products
- Define and analyze the competitive landscape for new and existing products and partner with product managers to prioritize growth opportunities
Requirements:
- Bachelor's degree
- 7+ years of professional non-internship marketing experience
- Experience marketing solution-oriented SaaS businesses into large enterprises
- Experience in workforce education or marketing to Enterprise HR is highly desired
- Comprehensive B2B marketing skill set that includes branding, thought leadership, demand generation, digital, account-based marketing, communications, product marketing, and events
- Experience using data and metrics to drive improvements and show results
- Experience driving direction and alignment with cross-functional teams
- Experience building messaging and positioning for new product categories and domains
- Experience in inter-team working skills to develop partnership with partner, tech team and operating at leadership levels
- Experience communicating results to senior leadership
- Experience guiding creative input, development and execution from concept to completion