Support local markets throughout the full campaign lifecycle – from planning and content creation to activation, follow-up, and optimisation
Help campaigns perform well and deliver on the KPIs set
Guide teams on how to make the most of existing content across different campaigns
Support audience targeting and messaging
Help shape message frameworks and ensure that communication is relevant for each stage of the customer journey
Support localisation and, when needed, creation of new content
Work with channel selection and collaborate closely with agencies to ensure content is adapted correctly
Support landing pages, email flows, and following up on campaign performance using tools such as Adobe Analytics
Analyse both ongoing and past campaigns to understand what works and what doesn’t
Suggest improvements to strengthen engagement, conversion, and overall results
Support the coordination of selected global initiatives together with local teams

Around 5 years or more of experience in B2B marketing
Experience running integrated campaigns across multiple channels
Familiarity with marketing automation tools such as Pardot, or similar, and CRM systems like Salesforce
Confidence working with data and tools such as Adobe Analytics or Google Analytics
Experience within lead generation and understanding of what drives results
Used to working with agencies and content production
Some experience or interest in AI-driven marketing and personalisation
Experience with Account-Based Marketing, preferably one-to-few
A relevant academic background within marketing, business, or a similar field

Communications Manager

Key skills