Build and maintain customer segments and computed traits, including category affinity and enthusiast audiences, using browsing, favourites and purchase signals.
Translate propensity and affinity models into targetable customer segments, working closely with Segmentation, Creative, Data and Analytics teams.
Set up and quality check campaign and journey targeting to ensure the right content and message reaches the right audience every time.
Analyse test and campaign results, including conversion, revenue per send and unsubscribe rate, and feed clear learnings back into the programme.
Support broadcast and automation execution with sharper targeting, help strengthen the data foundation, catalogue, identity and customer traits in partnership with the Analytics team, and contribute to clear documentation of segmentation logic and best practices.

2-3 years of experience in CRM, email marketing, analytics, marketing, or a related field, with a strong desire to build expertise in customer segmentation and lifecycle marketing.
Strong analytical skills and confidence working with data, including SQL or BigQuery, combined with an AI-first mindset.
Excellent attention to detail and a genuine commitment to ensuring accurate audience targeting and campaign execution.
Curiosity, ownership, clear communication skills and a collaborative, team-first approach.
A degree in a relevant field, or equivalent practical experience.

A welcoming workplace full of drinks, snacks, friendly faces and fun team-building events.
Access to unique discounts at high street retailers, hotels, and service providers, in addition to a 50% discount on all Lovehoney products to explore and discover new ways to have fun.
Enjoy a hybrid work model that fosters flexibility and work-life balance, with three days per week in-office and the opportunity to work remotely for up to 4 weeks per year, alongside 25 days’ holiday, plus an additional day for each year you are with Lovehoney, providing ample time for relaxation, rejuvenation, and exploration.
Access to customized training opportunities to support your unique learning journey, complemented by biannual feedback cycles, offering valuable insights into your performance and growth areas, enhancing your development within the company.
Recognising the significance of physical and mental health, we proudly provide gym benefits in addition to a mental wellbeing platform, to ensure our employees thrive both professionally and personally.
Stay secure at work and at home with a complimentary 1Password Family account. All Lovehoney Group employees can invite up to five family members to join, offering your household a safe and simple way to manage passwords and sensitive information safely and easily.

Junior CRM Segmentation Manager

Key skills