Work on the Sparkasse brand's TikTok presence
Produce social videos and formats that communicate messages, including complex financial topics, authentically and in a way that resonates with the target audience
Develop and execute social-first campaigns: from concept to reporting
Actively apply your deep knowledge of social-media mechanics, platforms, and formats to campaign and strategy approaches
Advise our clients on social-media projects and inspire them with fresh ideas and new perspectives (focus on TikTok)
Brief and manage external content productions from agencies and creators, guiding them with constructive feedback to achieve the best possible outcome
Collaborate closely with creative, media, and creators, and present projects confidently to clients
Monitor new trends and AI tools and leverage them to drive innovation and efficiency
Work in a dynamic, innovative environment with plenty of room for your creative ideas

A completed degree with a focus on communication to prepare you for the role
At least three years' experience in social media, preferably in an agency
Experienced in strategic consulting and in the responsible, structured delivery of complex social-media projects
Strong in concept development; passionate about creative thinking and eager to incorporate the latest trends into your work
Able to adapt Gen Z topics and trends for the Sparkasse brand
Interested in strategic contexts; you understand how video formats work and are up-to-date on current trends
Confident and composed in appearance; strong in consulting and presenting, and reliable
Team player, strong communicator, committed and proactive

High relevance of your work — our products serve over 50 million Sparkasse customers
A modern workplace at one of our locations
Attractive options for mobile working
Flexible working hours in full-time (39 hours) or part-time
Competitive compensation plus capital-forming payments (VWL) / pension provision, and various employee benefits
Subsidy for a job ticket (commuter pass)
30 days of vacation + 2 bank holidays (Dec 24 and Dec 31)
Diverse training and development opportunities
An inspiring working atmosphere, casual dress code, and friendly colleagues
A trusting, warm team environment with flat hierarchies

Social Media Consultant – m/f/d

Key skills