Build a bold, actionable global social strategy for FY28, setting out where Trainline should play, how we should show up and what success looks like across markets.
Review Trainline’s existing social media strategy, channel approach and content performance to identify opportunities to improve effectiveness, efficiency and audience engagement.
Develop clear recommendations for evolving our social strategy over the next 12 to 24 months, positioning social as a strategic growth channel across Europe.
Redesign how we plan, create and distribute social-first content, recommending ways of working that enable faster, more agile and culturally relevant output.
Create a scalable content operating model that helps teams increase impact without increasing complexity.
Identify where AI can transform ideation, production, localisation and reporting, turning those opportunities into practical workflows that improve quality, speed and efficiency.
Define how Trainline can become more relevant with younger audiences by identifying platform behaviours, creator opportunities and emerging trends that should shape our future approach.
Provide guidance to the Social Media Executive, influence senior stakeholders across Brand, Creative and Marketing, and bring fresh external perspective that challenges existing thinking.

Proven experience building social strategies for ambitious consumer brands, with a strong understanding of how social can drive brand growth and cultural relevance.
Deep expertise in social-first content, creators, cultural marketing and platform behaviour, with a clear view of where social is heading next.
Experience reviewing channel performance and turning insight into bold, practical recommendations that teams can act on.
Strong understanding of how AI is changing creative production, content operations, localisation and reporting, with ideas for how it can be applied responsibly and effectively.
Experience transforming content teams, improving workflows and introducing new ways of working that increase pace, creativity and impact.
Confidence influencing senior stakeholders, driving change at pace and making clear recommendations that leave a lasting impact.
A thoughtful leadership style, with the ability to coach others, bring teams with you and create clarity in fast-moving environments.
Ideally, experience shaping youth, creator or culture-led strategies across multiple European markets.

private healthcare & dental insurance
generous work from abroad policy
2-for-1 share purchase plans
EV Scheme to further reduce carbon emissions
extra festive time off
excellent family-friendly benefits
prioritize career growth with clear career paths, transparent pay bands, personal learning budgets, and regular learning days

Global Social Media Lead – 3 Month Fixed Term Contract

Key skills