Manager, Marketing and Communications

Role Overview

• Drive the development and execution of AssistRx's integrated marketing and communications strategy.
• Elevate brand awareness, drive thought leadership and manage the company's presence across digital and in-person channels within the life sciences industry.
• Supervise the marketing & communications specialist and oversee relationships with external agencies, vendors and freelancers to ensure cohesive, high-quality output across all initiatives.
• Develop and execute a comprehensive, multi-channel marketing and communications strategy aligned with company objectives, commercial growth priorities and revenue targets.
• Lead, mentor and manage the marketing & communications specialist, providing ongoing guidance, project oversight and performance feedback.
• Define KPIs and measurement frameworks; deliver regular reporting on marketing performance and campaign results to senior leadership.
• Partner cross-functionally with business development, sales and product teams to align messaging, support go-to-market initiatives and advance pipeline development and client engagement strategies.
• Manage project timelines, budgets and resource allocation to ensure efficient delivery of marketing programs.
• Source, onboard and manage external agencies and vendors to supplement team capacity and specialized expertise as needed.
• Drive the company's thought leadership program by identifying strategic opportunities to position AssistRx executives and subject matter experts as credible industry voices.
• Support executive communications, including the development of presentations, messaging frameworks and industry commentary.
• Develop editorial calendars and oversee production of thought leadership content, including bylined articles, white papers, speaking proposals and industry commentary.
• Cultivate and maintain relationships with life sciences industry publications, media contacts and conference organizations.
• Own the company's conference and event strategy, including evaluation and selection of sponsorships, speaking engagements and trade show participation.
• Partner with internal stakeholders to develop event messaging, booth assets, presentation materials and logistics plans.
• Manage pre
• and post-event communications strategies, including lead follow-up and nurture campaigns.
• Lead content marketing strategy and oversee creation of case studies, white papers, email campaigns, blog posts and other digital marketing assets that support demand generation and sales enablement.
• Direct social media strategy, ensuring consistent brand voice, audience engagement and measurable growth.
• Oversee website content; manage updates to ensure accuracy, relevance and alignment with SEO best practices.

Requirements

• Bachelor's degree in marketing, communications or a related field.
• 5 to 7 years of progressive marketing and communications experience, with demonstrated expertise in life sciences, healthcare, pharmaceutical or other regulated industries strongly preferred.
• Proven track record of developing and executing integrated, multi-channel marketing programs from strategy through execution, including in complex, matrixed organizations.
• Experience managing external agencies, vendors and/or direct reports.
• Excellent writing skills, with a strong emphasis on and mastery of AP style.
• Experience supporting executive visibility and thought leadership platforms.
• Proficiency with HubSpot or a comparable marketing automation platform; experience with CRM and analytics platforms such as Salesforce and Google Analytics.
• Hands-on experience with LinkedIn Campaign Manager and social media management tools.
• Familiarity with Adobe Creative Suite, Canva, or similar design tools.
• Strong business acumen and understanding of B2B marketing dynamics.
• Ability to manage multiple concurrent projects and deadlines in a fast-paced, collaborative environment.
• Experience marketing specialty pharmacy, patient access, patient support services or pharmaceutical commercialization solutions.
• Familiarity with CMS platforms such as WordPress and Drupal for website content management.
• Change management or organizational transformation experience.

Tech Stack

• Drupal
• WordPress

Benefits

• Competitive pay structure,
• Matching 401(k) with immediate vesting,
• Medical, dental, vision, life, & short-term disability insurance,
• Paid time off and eight (8) paid holidays throughout the calendar year,
• Through proven success, motivation, and team work, potential for growth and promotions within the organization.