Senior Marketing Events Manager
United States of America
Full Time
1 hour ago
$70,000 - $100,000 USD
No H1B
Key skills
B2B Events ManagementEvent Technology PlatformsCventEventMobiHubspotBudget ManagementSaaS Events ExperiencePipeline ManagementRevenue AttributionCustomer Retention EventsProject ManagementAISaaSCommunicationSales
About this role
VIP (Vermont Information Processing) is seeking a Senior Marketing Events Manager to own their event strategy and execution. The role involves designing and managing a calendar of events to generate leads and enhance customer relationships, transforming VIP's event presence following a recent rebrand.
Responsibilities:
- Own end-to-end strategy, planning, and execution for VIP's annual Summit, roadshows, and large and small beverage industry events
- Build a repeatable events program and processes focused on clear pipeline attribution. Every event has a pre-defined revenue goal and post-event ROI report
- Partner with sales to align event targeting to key accounts and active pipeline, ensuring the right buyers are in the room
- Manage vendor relationships, venue contracts, AV, catering, and all event logistics
- Develop pre-event demand gen campaigns in partnership with the demand gen manager to maximize registration and attendance
- Own VIP's presence at major industry conferences (NBWA, WSWA) — booth strategy, sponsorships, speaking opportunities
- Build VIP Summit 2027 from the ground up as a flagship customer retention and expansion event
- Utilize VIP-approved AI tools to creatively drive efficiency and enrich your work
Requirements:
- 6+ years of B2B events experience with demonstrable pipeline and revenue outcomes
- Experience managing large-scale owned events (500+ attendees) and multi-city roadshow programs, SaaS business experience a plus
- Strong project management skills with the ability to manage multiple events simultaneously
- Proven track record of aligning events strategy to sales and revenue goals
- Proven pre, during, and post event playbook that is repeatable, scalable process for event management across internal teams
- Experience with event technology platforms (Cvent, EventMobi, or similar)
- Budget management experience — ability to maximize ROI within defined spend parameters
- Proficient in Hubspot
- Willingness to be curious with AI and to drive work creativity using AI-tools
- Strong executive presence and communication skills
- Beverage, alcohol or CPG industry experience a plus