Marketing Lead

Role Overview

• Supports the development and leads the execution of integrated, multi-channel strategic marketing plans for one or more products/initiatives/channels
• Formulates plans that acquire, grow, and retain customers in support of the product life cycle and line of business goals and objectives
• Supports the development and prioritization of business and marketing objectives, development of value propositions and target segments leveraging competitive intelligence and insights to drive growth strategies
• Contributes to thought leadership and builds consensus among partners
• Adapts to and optimizes for a changing business environment
• Translates desired business outcomes into marketing strategy and executes marketing programs/initiatives that may include advertising, sales content and internal communications
• Coordinates and influences complex, multi-functional program teams
• Ensures data collected is synthesized and leveraged effectively to provide appropriate business intelligence
• Influences the budget while ensuring all operating activities are optimized and delivered within the established budget framework
• Implements and oversees activities including coordination with legal, compliance, finance, risk and other key partners
• Leads partnership with agencies, third parties and internal business partners to coordinate development and execution of programs/initiatives
• Acts as a point of contact with product and digital teams to coordinate strategy and development
• Makes decisions to ensure the business programs/initiatives and customer expectations are being met

Requirements

• 5+ years of industry-relevant experience
• Proven success in delivering direct response campaigns that are optimized based on in-market testing results
• Experience in financial industry marketing
• Creative problem solver, who combines marketing expertise, consumer insights, and data-based solutions to solve marketing challenges
• Innovative thinker who is comfortable challenging the status quo, with a proven track record of innovating and reimagining what is possible
• Strong written and oral communication skills, including the ability to influence partners and drive cross-functional alignment
• Experience leading strategic creative development that delivers business results
• Ability to bring multiple stakeholders together to activate around a common vision and build consensus among partners
• BONUS: Experience using SQL to create dynamic and personalized content; FinTech experience

Tech Stack

• SQL

Benefits

• medical/prescription drug coverage (with a Health Savings Account feature)
• dental and vision options
• employee and spouse/child life insurance
• short and long-term disability protection
• 401(k) with PNC match
• pension and stock purchase plans
• dependent care reimbursement account
• back-up child/elder care
• adoption, surrogacy, and doula reimbursement
• educational assistance, including select programs fully paid
• a robust wellness program with financial incentives
• maternity and/or parental leave
• up to 11 paid holidays each year
• 9 occasional absence days each year, unless otherwise required by law
• between 15 to 25 vacation days each year, depending on career level; and years of service