Product Marketing Director (AI Workforce, Insights & Analytics)

RealPage, Inc. is seeking a Director of Product Marketing to drive growth and customer adoption for their Agentic AI solutions in the Multifamily real estate industry. The role involves strategic partnership across various teams to launch innovative products and create impactful marketing collateral.

Responsibilities:

• Go-to-Market Programs: Define, plan, and execute go-to-market for a set of integrated products, in partnership with Product Management, Marketing and Sales/Account Management teams
• Product Messaging / Positioning: Develop succinct, compelling, and differentiated product messaging, positioning in the market, supported by measurable proof points
• Marketing and Sales Content: Develop and deliver high-impact assets such as presentations, case studies, battlecards, playbooks, and competitive assessments
• Sales Enablement Training: Create sales and customer success training materials that cover industry trends, buyer personas, pain points, solutions, sales plays, and competitive differentiation
• Voice of the Customer: Engage with customers at events and through key touch points to drive awareness to adoption. Be the champion of our customers with internal stakeholders
• Marketing Strategy: Collaborate with Demand Generation, developing strategies to target accounts and segments, messaging, and promotions to generate quality leads
• Competitive Intelligence: Provide an informed point of view and deliverables articulating where competition is headed or will emerge, and how to win at an individual account and competitor level
• Digital Journey Design: Co-create world-class marketing websites that reflect a deep understanding of the prospect/buyer, their personas and content needs across all stages of the buying cycles
• Product Strategy Support: Be a valued partner to Product Management in identifying and prioritizing product capabilities required to address customer needs. Drive clarity around market trends, customer needs, and industry best practices
• Product Launch Leadership: Tier the launch of products, align resources to the opportunity, identify and analyze KPIs to measure effectiveness and identify areas to improve

Requirements:

• ~10 years of experience in B2B SaaS product marketing
• Mastery of foundational product marketing skills including value proposition development, GTM strategy, audience segmentation, product launches, content creation, sales enablement, and market research
• Track record of building strong relations with product management, sales, and cross-functional teams
• Excellent communication, storytelling, and presentation skills
• Strong project management skills to plan and execute multiple workstreams simultaneously
• Bachelor's degree in marketing, business, computer science, or engineering
• An MBA is a plus but not required
• Prior experience launching AI-based products is a plus but not required
• Experience marketing software solutions in Multifamily property management is a plus but not required