Product Marketing Director (AI Workforce, Insights & Analytics)

RealPage, Inc. is seeking a seasoned product marketer to drive growth and customer adoption for their Agentic AI solutions within the Multifamily real estate industry. The Director of Product Marketing will lead go-to-market strategies, develop product messaging, and engage with customers to enhance product adoption.

Responsibilities:

• Define, plan, and execute go-to-market for a set of integrated products, in partnership with Product Management, Marketing and Sales/Account Management teams
• Develop succinct, compelling, and differentiated product messaging, positioning in the market, supported by measurable proof points
• Develop and deliver high-impact assets such as presentations, case studies, battlecards, playbooks, and competitive assessments
• Create sales and customer success training materials that cover industry trends, buyer personas, pain points, solutions, sales plays, and competitive differentiation
• Engage with customers at events and through key touch points to drive awareness to adoption
• Collaborate with Demand Generation, developing strategies to target accounts and segments, messaging, and promotions to generate quality leads
• Provide an informed point of view and deliverables articulating where competition is headed or will emerge, and how to win at an individual account and competitor level
• Co-create world-class marketing websites that reflect a deep understanding of the prospect/buyer, their personas and content needs across all stages of the buying cycles
• Be a valued partner to Product Management in identifying and prioritizing product capabilities required to address customer needs
• Tier the launch of products, align resources to the opportunity, identify and analyze KPIs to measure effectiveness and identify areas to improve

Requirements:

• ~10 years of experience in B2B SaaS product marketing
• Mastery of foundational product marketing skills including value proposition development, GTM strategy, audience segmentation, product launches, content creation, sales enablement, and market research
• Track record of building strong relations with product management, sales, and cross-functional teams
• Excellent communication, storytelling, and presentation skills
• Strong project management skills to plan and execute multiple workstreams simultaneously
• Bachelor's degree in marketing, business, computer science, or engineering
• An MBA is a plus but not required
• Prior experience launching AI-based products is a plus but not required
• Experience marketing software solutions in Multifamily property management is a plus but not required