Head of Marketing Analytics, Operations

Role Overview

• Serve as the analytical partner to the CMO and the marketing leadership team — translating business questions into analyses and analyses into clear, actionable recommendations
• Build the executive-facing marketing narrative: the dashboards, reporting, and synthesis that leadership, the CEO, and the board rely on to understand marketing performance
• Establish the measurement framework for both sales-led and product-led motions, including pipeline contribution, multi-touch attribution, and product-led metrics such as activation and trial-to-paid conversion
• Provide an independent, data-grounded point of view — willing to challenge assumptions and strategies when the data points elsewhere
• Partner with company-level data and analytics resources to ensure marketing has the data access and integrity it needs
• Own the evaluation and rebuild of the marketing technology stack, partnering with a specialist consultant during the evaluation phase and leading execution of the resulting roadmap
• Establish reliable data flows, integrations, and attribution infrastructure across the marketing and revenue systems
• Own marketing automation, lead management, campaign operations, and the operational backbone that supports both motions
• Design and maintain the governance, naming conventions, and data hygiene practices that keep the stack trustworthy as it scales
• Oversee the build-out of AI-enabled and automated workflows that allow a lean team to operate with the leverage of a much larger one
• Partner with functional teams to identify high-effort, low-value workflows and replace them with durable, owner-operated automations
• Champion the responsible, practical adoption of AI tooling across the marketing function
• Lead and develop a Marketing Insights Analyst and an AI / Growth Engineer
• Build a function known for rigor, clarity, and trusted answers — the team the rest of marketing relies on to know what is true

Requirements

• 8–12 years of experience spanning marketing analytics, marketing/revenue operations, or a closely related discipline, with a clear center of gravity in analytics and insights
• Exceptional ability to synthesize complex, messy data into clear narratives and recommendations for executive audiences — this is the single most important qualification for the role
• Hands-on analytical depth: comfortable working directly with data, building models and dashboards, and forming defensible points of view, not just directing others to do so
• Demonstrated experience evaluating and rebuilding a marketing technology stack, not merely operating an existing one
• Strong working knowledge of marketing automation and revenue systems (e.g., Marketo, Salesforce, NetSuite, or comparable platforms) and modern attribution approaches
• Familiarity with both sales-led and product-led measurement, including product analytics tools and PLG metrics, or strong fluency and willingness to build it
• A builder's mindset — comfortable with ambiguity, fragmented starting conditions, and standing up a function from the ground up
• Consulting or analytics background that combines analytical rigor with executive communication is a strong plus

Benefits

• Competitive compensation and total rewards benefits
• Comprehensive health, dental, and vision insurance
• 401(k) with generous company match
• Paid time off and holidays
• Hybrid and remote work opportunities
• Career growth and development support
• Collaborative, team-oriented culture