Lead the development and execution of integrated, multi-channel demand generation strategies aligned to revenue goals, driving cohesive messaging and measurable pipeline growth across digital, content, paid, and regional programs
Own the full campaign lifecycle—from planning through optimization—across email, paid media, content, events, and webinars
Partner with marketing automation and database teams to build high-performing nurture programs that convert engagement into high-quality MQLs and tangible pipeline contribution
Design and optimize the end-to-end customer journey, aligning messaging and research-driven content to each stage of the funnel to efficiently move prospects from awareness to conversion while driving both quality and volume of MQL creation
Act as a true revenue partner to sales and SDR teams, ensuring alignment on targeting, follow-up processes, and pipeline goals, with shared accountability for lead quality, conversion, and revenue outcomes
Drive results through rigorous performance monitoring and in-flight optimization, using data and funnel insights to refine targeting, messaging, and spend allocation while delivering clear, executive-ready reporting on pipeline impact and ROI
Energize and team members while fostering a culture of accountability and performance. Collaborate cross-functionally with product marketing, field marketing, analysts, sales, content, regional teams, and operations to ensure strategic alignment and maximum market impact

Bachelor’s degree in Marketing, Business, or related field; advanced degree a plus
5 + years of B2B marketing experience with experience in integrated demand generation and full-funnel campaign strategy.
Strong track record of driving pipeline growth, executing multi-channel campaigns, in a complex, multi-touch sales environment.
Proven ability to build and execute end-to-end full-funnel campaigns from the ground up — from strategy, messaging, and campaign planning through to email creation, asset production, webinar planning, and nurture building.
Strong understanding of audience segmentation, buyer journey mapping, and performance-driven messaging.
Experience building and optimizing paid digital programs across LinkedIn, Google, and other performance channels preferred.
Experience working closely with sales teams with strong relationship-building skills.
Analytical, data-driven mindset with the ability to translate insights into decisive action.
Excellent project management and prioritization skills, with the ability to manage multiple high-visibility initiatives simultaneously.
Experience with marketing automation platforms (ie. Marketo) and modern marketing technology platforms (ie. Salesforce, 6sense, Drift) preferred.
A proactive, energetic and curious marketer mind-set with a bias toward action and continuous improvement.

Demand Generation Marketing Manager

Key skills