Marketing Manager

Eurofins Scientific is an international life sciences company providing analytical testing services across multiple industries. They are seeking a Marketing Manager to lead the transformation of their digital presence, focusing on driving growth, visibility, and engagement in global markets.

Responsibilities:

• Own the end-to-end transition of our website and country sites
• Define site architecture, taxonomy, and content strategy
• Write and optimize SEO-driven web content and metadata
• Design and build pages in Umbraco CMS (v13)
• Manage redirects, analytics, and post-launch optimization
• Partner with global teams on campaign URL updates and site governance
• Support launch and hypercare phase troubleshooting
• Plan and execute integrated marketing campaigns (digital & traditional)
• Own content strategy across web, blogs, and social media
• Create compelling sales and promotional collateral
• Analyze campaign performance and optimize strategies
• Support conferences, trade shows, and brand promotions
• Work cross-functionally with global marketing and leadership teams
• Align campaigns with corporate branding and messaging
• Partner with country site owners to scale content internationally
• Contribute to a strong, consistent global brand identity for Eurofins PSS

Requirements:

• Bachelor's degree in Marketing, Communications, or related field
• Minimum 5 years of business-to-business professional services marketing experience
• Proficiency in marketing tools and platforms
• Proficient communication skills (both verbal and written)
• Experience developing social media campaigns generating leads
• Highly organized with excellent time management skills
• Creative mindset
• Ability to travel up to 25%
• Experience with and/or knowledge of an insourcing model and/or recruiting services
• Knowledge of and/or experience working in the life sciences industry
• Direct sales lead generation experience
• Knowledge of MS CRM