Media Manager, Brand Marketing – Integrated Campaigns

Role Overview

• Develop media strategy across integrated campaigns, including always-on paid search, digital acquisition, lead generation, and emerging media opportunities
• Provide media counsel and recommendations to Brand team based on the overarching brand and campaign strategy
• Partner with external and internal stakeholders to translate campaign strategy into effective media plans, including channel mix, phasing, and investment approach
• Identify and assess new media opportunities, including in-kind media, partnerships, and innovative placements that extend impact within budget constraints
• Ensure media planning accounts for increased layering of products and campaigns to avoid cannibalization and inefficiencies
• Provide guidance and oversight to the Media Coordinator supporting trafficking, reporting, and performance monitoring
• Contribute to the development of scalable media processes and best practices to support the current scope and complexity of the Foundation’s media activity
• Support continuous improvement of media workflows, tools, and reporting
• Serve as the day-to-day media lead with external media agencies, providing clear briefs, direction, oversight, and performance accountability across multiple concurrent campaigns
• Oversee end-to-end execution of media plans, including trafficking readiness, creative and landing page dependencies, QA, and in-platform setup, ensuring accuracy, quality, and adherence to timelines and budgets
• Lead ongoing monitoring, testing, targeting, and optimization, particularly for always-on and performance-driven channels, establishing a clear optimization cadence with the agency and ensuring actions are implemented in-flight
• Work closely with Analytics to review performance, interpret results, and translate insights into clear media actions and recommendations for in-flight and future campaigns
• Implement real-time optimizations and contingency plans based on performance, market conditions, and emerging insights, in partnership with key stakeholders and the media agency
• Manage media budgets across campaigns, ensuring efficient allocation of spend and clear visibility into working media vs. fees
• Track, evaluate, and report on media performance against objectives, targets, and KPIs
• Support forecasting and planning by providing media performance insights and recommendations
• Collaborate closely with the Brand team, as well as Fundraising, Analytics, Communications, and Digital teams to support integrated campaign delivery
• Ensure cross-functional teams are informed and aligned on media strategy, in-flight performance, risks, and learnings through regular updates and post-campaign summaries

Requirements

• 6–8 years of progressive experience in media planning, execution, and optimization, with a strong focus on digital and performance media
• Hands‑on experience managing always‑on media programs (e.g., paid search, digital acquisition) alongside time‑bound integrated campaigns
• Proven experience managing external media agency partners , including briefing, performance oversight, optimization direction, and budget accountability
• Experience working within integrated marketing environments, partnering closely with Brand, Sales, Analytics, Communications, and Digital teams
• Demonstrated experience operating within tight budgets and complex campaign portfolios, balancing efficiency with performance outcomes
• Experience supporting acquisition, fundraising, or lead generation objectives through paid media preferred
• University Degree in Marketing or Business preferred

Benefits

• Generous paid time-off package including vacation days, personal days, and wellness days
• Paid company-wide closure between December 25 and January 1
• Competitive health, medical, dental and vision benefits
• Life insurance
• Disability benefits
• Employee assistance program (EAP)
• Defined contribution pension plan with employer matching
• Flexible hybrid working model
• Reimbursement for mobile phones and home office setup
• Opportunities for professional development