Director, Marketing Technology – Operations

Role Overview

• Build and manage the marketing technology stack including HubSpot, CMS platform, future CRM systems, marketing analytics tools (Google Analytics, Google Tag Manager), and other marketing software
• Own website operations including content updates, design changes, page creation, and ongoing site maintenance to support marketing initiatives and business needs
• Manage operations and production for email in HubSpot, including deliverability, and technical troubleshooting
• Oversee tracking and analysis of email performance data. Recommend testing strategies to improve
• Oversee website performance metrics including traffic, engagement, conversion rates, page speed, and user experience, driving continuous optimization
• Develop and execute SEO and GEO/AEO strategies including site architecture optimization, technical SEO, content structure, and keyword targeting to drive organic traffic and search visibility
• Support cross-functional stakeholders with technical enablement, training, etc. when rolling out new tools and processes
• Develop and optimize workflows and processes to enhance efficiency and productivity across marketing channels, ideally leveraging AI

Requirements

• 10+ years of experience in marketing operations, marketing technology, or digital marketing, with a track record of increasing responsibility
• Proven expertise building and managing marketing technology stacks at scale
• Proficiency in marketing automation platforms (HubSpot preferred), CRM systems (e.g. Salesforce) and data analytic tools (e.g. Google Tag Manager)
• Experience with web content management systems (e.g., WordPress) and web analytics (Google Analytics 4)
• Deep understanding of SEO principles, site architecture, and organic search optimization
• Strong analytical skills and the ability to interpret marketing data to make informed decisions
• Knowledge of marketing compliance and data privacy regulations
• Strong collaboration and communication skills, with the ability to translate technical concepts for non-technical audiences
• Experience working in consumer subscriptions, B2B SaaS, and technology companies strongly preferred
• Certifications in marketing automation and project management desired

Tech Stack

• WordPress

Benefits

• Employer‑subsidised medical, dental, and vision insurance
• 401K retirement employer match
• Home office equipment stipend and monthly technology stipend
• Thirteen paid holidays per calendar year
• Flexible personal time off
• Annual employee bonus dependent on company and personal performance
• Annual company-wide offsite