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Senior Paid Media Manager at BetWarrior | JobVerse
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Senior Paid Media Manager
BetWarrior
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Senior Paid Media Manager
Buenos Aires, Buenos Aires F.D., Argentina
Full Time
5 hours ago
No Sponsorship
Apply Now
Key skills
Leadership
Communication
About this role
Role Overview
Act as the single point of contact between the Performance team and marketing stakeholders across Argentina, Brazil, and Peru.
Translate business objectives from each market into paid media strategy and prioritized action plans for channel leads.
Report performance to senior leadership and flag issues that require strategic decisions.
Lead and develop a team of 5 to 8 people across Meta, Google, and operations.
Review and approve channel strategies, budget allocations, and test plans across all active channels.
Consolidate cross-market and cross-channel learnings that improve overall performance in each geography.
Define the roadmap for incorporating TikTok and programmatic into the team's operating model.
Serve as the strategic escalation point for the external agency on decisions that affect budget or cross-channel direction.
Ensure internal strategy drives paid media decisions across all channels — not agency recommendations.
Lead quarterly planning cycles for the paid media team.
Define hiring requirements and team structure as new channels and markets are activated.
Own performance marketing P&L visibility: investment, CPA, ROAS by market and channel.
Requirements
6+ years in paid media, with at least 3 years leading or managing teams.
Hands-on experience across Meta Ads and Google Ads at a strategic level.
Familiarity with TikTok Ads and programmatic is a strong plus.
Proven experience managing multi-market paid media operations — LATAM strongly preferred.
Strong stakeholder communication.
Bilingual: Spanish + Portuguese required. Spanish + English will be considered, but Portuguese proficiency is strongly preferred.
Benefits
Flexible work arrangements
Professional development opportunities
Apply Now
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