Senior Paid Media Manager

Role Overview

• Act as the single point of contact between the Performance team and marketing stakeholders across Argentina, Brazil, and Peru.
• Translate business objectives from each market into paid media strategy and prioritized action plans for channel leads.
• Report performance to senior leadership and flag issues that require strategic decisions.
• Lead and develop a team of 5 to 8 people across Meta, Google, and operations.
• Review and approve channel strategies, budget allocations, and test plans across all active channels.
• Consolidate cross-market and cross-channel learnings that improve overall performance in each geography.
• Define the roadmap for incorporating TikTok and programmatic into the team's operating model.
• Serve as the strategic escalation point for the external agency on decisions that affect budget or cross-channel direction.
• Ensure internal strategy drives paid media decisions across all channels — not agency recommendations.
• Lead quarterly planning cycles for the paid media team.
• Define hiring requirements and team structure as new channels and markets are activated.
• Own performance marketing P&L visibility: investment, CPA, ROAS by market and channel.

Requirements

• 6+ years in paid media, with at least 3 years leading or managing teams.
• Hands-on experience across Meta Ads and Google Ads at a strategic level.
• Familiarity with TikTok Ads and programmatic is a strong plus.
• Proven experience managing multi-market paid media operations — LATAM strongly preferred.
• Strong stakeholder communication.
• Bilingual: Spanish + Portuguese required. Spanish + English will be considered, but Portuguese proficiency is strongly preferred.

Benefits

• Flexible work arrangements
• Professional development opportunities