Execute and optimize Meta Ads campaigns (Facebook, Instagram, Audience Network) and Tiktok Ads across Argentina, Brazil, and Peru under the Social Paid Media Lead's direction.
Monitor daily performance, identify optimization opportunities, and implement adjustments within agreed guardrails.
Manage audience segmentation, creative testing, and funnel-level campaign structure.
Coordinate with the Traffic / Ops Jr. for creative logistics and reporting workflows.
Contribute to Meta channel strategy discussions and quarterly planning cycles.
Scale coverage to new markets as they are activated, within the same channel team structure.

2–4 years of hands-on Meta Ads or Tiktok Ads experience in a performance marketing environment (e-commerce, gaming, fintech, or similar).
Solid understanding of campaign structure (CBO vs. ABO), audience building (custom, lookalike, interest), and conversion optimization.
Experience with Meta Pixel, Events Manager, and Conversions API basics.
Ability to operate autonomously: you can diagnose and act on a performance issue without waiting for direction.
Bonus points if you also have:
Experience operating across multiple LATAM markets simultaneously.
Intermediate-advanced Portuguese or English language skills.
Experience in the betting or igaming industries.
Familiarity with TikTok Ads or other social performance channels.
Basic knowledge of programmatic buying or cross-channel attribution.

Senior Social Paid Media Analyst

About this role