Email Marketer – Retention & Lifecycle

Role Overview

• Architect, build, and optimize our core Klaviyo flow library: Welcome Series, Abandoned Cart, Browse Abandonment, Post-Purchase, Win-Back, Sunset, and replenishment/cross-sell flows
• Design flow logic: triggers, conditional splits, time delays, smart sending, and exit conditions
• Build and maintain segments based on engagement, purchase behavior, and predicted lifetime value
• Own list health: deliverability monitoring, sunset policies, double opt-in, and signup form quality (including bot/spam protection)
• Implement and QA tracking — UTMs, conversion attribution, and event triggers from Shopify
• Design mobile-first, on-brand email templates in Klaviyo (drag-and-drop and/or custom HTML)
• Translate Americanflat's brand guidelines into a consistent, recognizable email design system — typography, color discipline, product photography layouts
• Build reusable modular blocks (hero, product grid, social proof, footer) so campaigns ship fast without sacrificing polish
• Ensure every send renders correctly across major clients and devices (Litmus/Email on Acid or equivalent testing discipline)
• Own the promotional campaign calendar: weekly sends, product launches, seasonal moments, and tentpole events (Black Friday/Cyber Monday, holiday gifting, spring refresh)
• Write or art-direct campaign copy that matches our voice — sophisticated, approachable, never pushy
• Run a continuous A/B testing program: subject lines, send times, content layout, offer framing
• Report weekly on performance — revenue per recipient, flow vs. campaign revenue mix, open/click/conversion rates, list growth, and deliverability — and turn the findings into next week's plan

Requirements

• 2–4+ years running email marketing for an e-commerce / DTC brand
• Deep hands-on Klaviyo experience: flows, segments, campaigns, and reporting (not just sending from templates someone else built)
• Demonstrated email design skill — a portfolio of emails you designed and shipped (Figma/Canva + Klaviyo editor; HTML/CSS a plus)
• Strong copy instincts: you can write a subject line and body copy that converts without sounding like spam
• Data fluency: you make decisions from revenue per recipient and conversion rates, not opens alone, and you understand deliverability mechanics (sender reputation, engagement-based sending, list hygiene)
• Self-directed: you can take "we need a win-back flow" and come back with the strategy, the designs, the build, and the results
• Experience with Shopify and its Klaviyo integration (events, catalog feeds, coupon codes)
• Direct Mail Knowledge (PostPilot)
• Home goods, furniture, or décor category experience
• Basic HTML/CSS for custom email templates

Tech Stack

• Spring

Benefits

• Health insurance
• Flexible working hours
• Professional development opportunities