Building and optimizing high-performance demand generation programs that convert paid and organic activity into qualified pipeline and revenue.
Acting as a subject-matter expert within the growth team, helping define channel strategy.
Improving performance across acquisition and conversion, ensuring campaigns are data-driven, efficient, and scalable.
Partnering closely with Marketing Operations, Product Marketing, and Sales.
Designing and optimizing full-funnel campaigns across paid search, paid social, display, and retargeting channels.
Supporting account-based and intent-driven campaigns targeting key enterprise segments in MENA.
Continuously testing and optimizing bidding strategies, audiences, and creatives to improve ROI.
Supporting organic search strategy, including SEO and generative engine optimization (GEO).
Improving landing page performance and conversion rates in collaboration with Web and Product teams.
Ensuring accurate tracking and attribution across all funnel stages.

6+ years of B2B performance or growth marketing experience in SaaS, platform, or enterprise tech environments.
Strong hands-on experience managing paid media campaigns across Google Ads, LinkedIn, Meta, and programmatic platforms.
Deep understanding of marketing automation, attribution, and funnel analytics.
Proven ability to optimize campaigns based on data and performance insights.
Experience working with SEO, CRO, and web analytics tools.
Strong collaboration skills working with Sales, Marketing Ops, and Product Marketing teams.
Experience in MENA markets is preferred; Arabic and English are a plus.

Principal Performance Marketing Specialist

Key skills