Implement global social media strategy across key platforms, including Instagram, TikTok, YouTube, Facebook, and Pinterest
Develop social-first campaigns that connect brand and product requirements
Drive integrated earned strategies to maximise reach, engagement and ROI for activation
Identify trends and platform shifts to inform proactive content opportunities
Partner with Creative, PR and Marketing teams to shape high-impact social storytelling
Write and lead briefs for social, suitable for creators, agencies and internal teams
Ensure content is platform-native and adherent to brand tone of voice
Drive Editorial Planning
Interpret social and audience data to inform content and campaign strategy
Demonstrate clear ROI from social campaigns, linking activity to engagement, growth and commercial outcomes
Continuously test, learn and refine content approaches based on performance data
Have confidence to navigate a complex, matrixed organisation
Act as an expert in supporting and aligning with marketing, creative, PR and DTC teams

6+ years’ experience in social media management or social strategy roles
Proven experience within luxury, entertainment, lifestyle or culturally influential brands
Strong expertise across Instagram, TikTok, YouTube, Facebook and Pinterest
Demonstrated success in building and executing social-first campaigns at scale
Strong ability to interpret data, identify performance signals and translate them into action
Experience working in complex, matrixed organisations with multiple stakeholders
Strong creative judgement combined with commercial awareness and analytical thinking
Experience working around live events, activations, launches or cultural moments
Strong understanding of Editorial planning and how to optimise workflows

Social Media Manager

About this role