Senior Marketing Manager, Product Marketing

Role Overview

• Develop and own positioning and messaging frameworks across all of Industrious's core product lines: Private Office, Team Suites, Access (Coworking), Day Passes, Meeting Rooms, and emerging innovations like Private Offices by the Hour
• Build and maintain positioning docs, messaging hierarchies, and competitive positioning for Industrious and its house of brands.
• Translate complex product capabilities and workspace concepts into simple, compelling narratives that resonate with distinct buyer segments
• Serve as the internal expert on how each product and brand is differentiated in the market, and evangelize that clarity across the organization
• Own GTM strategy and launch execution for high-priority new brand launches — ensuring alignment across marketing, sales, product, and operations
• Support GTM strategy for the Large Teams segment, directly in service of the pipeline of deals
• Develop and execute go-to-market plans for digital product launches, including new features and enhancements to the Industrious mobile app, in close partnership with the Digital Product team
• Build scalable GTM frameworks and launch playbooks that can be repeated and refined as new products, markets, and innovations are introduced
• Be the connective tissue and owning the briefing between business units and our creative teams to get high quality marketing and sales materials delivered. This includes everything from updating the website, to creating, updating, and maintaining sales enablement collateral.
• Own sales enablement across all brands and product lines — developing the materials, narratives, and tools that help our teams close deals with confidence and ensure our marketing materials are up to date!
• Partner closely with cross functional leaders to understand what's working in the field and continuously sharpen the stories and tools we put in their hands.
• Help define the buyer/member segments, ICPs, and personas across Industrious's priority markets and product lines
• Synthesize market research, competitive intelligence, member feedback, and field insights into actionable inputs for product strategy, messaging, and GTM priorities
• Monitor the competitive landscape — flex space, coworking, and adjacent real estate and workplace solutions — and deliver insights that sharpen how we differentiate
• Act as a close collaborator and strategic partner to Digital Product, Marketing, Non-Private Office business lines, Managed By product lines, and Sales
• Help our product and business leaders make better decisions about roadmap priorities, packaging, and positioning based on market intel and customer insights.
• Be the initial author of the the operating model, tools, and processes for a product marketing function that can scale with the business

Requirements

• 5-7 years of experience in product marketing, GTM strategy, or closely related marketing roles in a multi-product environment centered around experiences.
• Demonstrated experience developing positioning, messaging frameworks, and go-to-market strategies — ideally across multiple products or segments simultaneously
• Experience launching products or services end-to-end, from strategy through execution and measurement
• Strong communicator and storyteller — able to distill complex ideas into crisp narratives and influence stakeholders at all levels
• Experience working closely with product, marketing, creative, and leadership teams to develop and launch new experiences.
• Background in flex space, hospitality, real estate, SaaS, or other experiential or multi-location businesses preferred
• Comfort operating in ambiguity and building structure where none exists — this is a function of one, and you'll be setting the foundation
• Proficiency in Google Suite; familiarity with tools like HubSpot, Airtable, or similar a plus
• Bachelor's degree in Marketing, Business, or a related field; MBA a plus

Benefits

• Heavily subsidized medical, dental, and vision plans to support you and your family
• Flexible paid time off, to maintain balance
• Paid parental leave to help you welcome a new child and focus on what matters most
• Annual professional development grants so you can keep learning and growing
• 401(k) retirement savings program to support long-term financial wellbeing
• Wellness initiatives and additional employee support programs