Monitor key engagement and customer base health metrics, tracking product adoption, profitability and depth of relationship, as well as identifying signs of disengagement and opportunities for intervention;
Develop analyses and diagnostics on churn, TPV (Total Payment Volume), profitability and the performance of engagement initiatives, turning data into actionable business insights;
Design and monitor customer retention and recovery initiatives, measuring impact and ROI of initiatives through testing, control groups and financial analyses;
Build and maintain forecasts of churn, TPV and profitability by cohort/period, supporting financial planning and strategic decision-making in partnership with FP&A;
Conduct root cause analyses of variances versus budget, assessing impacts from price, product mix, activation and customer retention;
Support customer service and relationship channels with performance analyses, goal tracking and automation of reports and management alerts;
Assist in the breakdown of targets by portfolio, channel and segment, ensuring alignment between strategy, operations and business results.

Experience integrating and applying AI solutions in a business context, with a critical capacity to evaluate, supervise and guide deliverables produced by virtual agents and automations.
Advanced proficiency in SQL, including building complex queries with CTEs, window functions, self-joins and cohort analyses.
Experience with BigQuery and the Google Cloud Platform (GCP) ecosystem, working on extraction, manipulation and analysis of large volumes of data.
Advanced knowledge of Excel and/or Google Sheets for analysis, modeling and consolidation of information.
Ability to conduct end-to-end analyses, from structuring and exploring raw data to building executive presentations and strategic recommendations for the business.

Health and Dental Plans
Virtual Hospital 'Verde'
Meal Voucher and/or Food Allowance
Gympass
Childcare Assistance
for children up to 5 years and 11 months
Life Insurance
Transportation Voucher
SESC benefit
Fixed Salary
Variable Compensation (in some roles)
Education Benefit
Internal platform with access to a variety of books, podcasts, trainings and video lessons for self-development (Studa and StoneCo Library)

Growth & Engagement Analyst – Mid-level

Key skills