Senior Marketing and Data Analytics Manager

Role Overview

• Own Marketing’s contribution to the Growth Marketing Reporting Framework — tracking funnel metrics from awareness through opportunity creation, ensuring data accuracy across Salesforce, Pardot, BI platforms, and Google Analytics.
• Partner with IT Data and Analytics and Sales Ops Analytics to deliver integrated, full-funnel reporting that connects marketing activity to revenue outcomes.
• Identify performance trends, anomalies, and optimization opportunities across paid media, email, web, and regional marketing programs; translate findings into clear recommendations for marketing leadership.
• Develop and maintain executive-ready dashboards and scorecards in Salesforce or other BI platforms; ensure Growth Marketing leadership has real-time visibility into KPIs without manual intervention.
• Build and maintain a consistent measurement framework for campaign performance including attribution modeling appropriate for long, complex K-12 buying cycles.
• Own UTM and tracking standards across all paid and owned channels — define, document, and enforce the framework to ensure consistent campaign attribution and source reporting.
• Execute contact database segmentation in Pardot/Account Engagement, supporting demand generation, ABM, and nurture programs with clean, targeted audiences.
• Own data hygiene protocols — establish and enforce standards for lead data normalization, deduplication, field governance, and source tracking across Salesforce and Pardot.
• Audit existing marketing data infrastructure; identify gaps and redundancies; lead remediation in partnership with IT and Sales Ops to eliminate duplicative work.
• Serve as Growth Marketing's primary liaison to IT Data and Analytics and Sales Ops Analytics; align on shared data models, pipeline definitions, and reporting cadences.
• Coordinate with Sales Ops on lead-to-opportunity conversion metrics, BDR performance data, and pipeline velocity reporting to support lead to opportunity optimization.
• Advise on martech data integrations (e.g., intent data from ZoomInfo/Bombora/6Sense) to ensure new tools are properly instrumented and reportable.
• Leverage Direct dotted-line India-based analytics and GTM resources on high-volume, repeatable data tasks including list processing, data normalization, campaign record creation in Salesforce, and ad-hoc reporting support.
• Define KPIs and performance goals for offshore resources aligned to team priorities; QA deliverables to ensure accuracy standards are met.
• Identify and implement AI-assisted workflows to automate manual analytics tasks — including report generation, anomaly detection, segmentation builds, and data QA — reducing time spent on low-value work.

Requirements

• Bachelor's degree in Marketing, Business, Data Analytics, Computer Science, or related field required; advanced degree a plus.
• 5+ years of experience in marketing analytics, marketing operations, or revenue operations with demonstrated growth in scope and responsibility.
• Prior experience in B2B demand generation or EdTech environments preferred; familiarity with K-12 district sales cycles a plus.
• Proven track record building or significantly improving a marketing data infrastructure — not just maintaining existing reports.
• Experience working within a broader revenue analytics ecosystem with Sales Ops and/or IT Data partners, not in a siloed marketing analytics role.
• Demonstrated experience translating complex marketing data into clear executive narratives; able to communicate performance insights to senior leadership without jargon.
• Strong command of marketing attribution concepts — multi-touch, first-touch, last-touch — and practical experience applying them in long sales cycle B2B environments.
• Proficiency in Salesforce CRM and Pardot/Account Engagement (or comparable MAP); experience with BI platforms.
• Working knowledge of SQL; ability to construct queries and validate data integrity across connected systems.
• Hands-on experience with Google Analytics, Google Tag Manager, and UTM framework design and governance.
• Familiarity with intent data platforms (6sense, ZoomInfo, Bombora) and their integration into marketing reporting and segmentation workflows.
• Experience directing offshore or distributed teams on data operations; able to scope, assign, and QA deliverables across time zones.
• Working knowledge of AI tools for marketing analytics use cases; ability to evaluate, implement, and govern AI-assisted workflows.
• Cross-functional collaboration skills — comfortable operating at the intersection of Marketing, Sales Ops, and IT; able to navigate competing priorities and data ownership questions.

Tech Stack

• SQL

Benefits

• medical, dental, vision, and basic life insurance
• company’s 401k plan with employer match
• flexible vacation and sick policy
• twelve paid holidays
• winter office closure between Christmas and New Year's