Senior Marketing and Data Analytics Manager

Curriculum Associates is dedicated to transforming education technology and enhancing learning experiences for K–8 students. The Senior Marketing and Data Analytics Manager will oversee the analytics and data operations of Growth Marketing, ensuring accurate reporting and analysis that connects marketing efforts to revenue. This role involves collaborating with various teams to maintain data integrity and optimize marketing performance through strategic insights and AI-assisted workflows.

Responsibilities:

• Own Marketing’s contribution to the Growth Marketing Reporting Framework — tracking funnel metrics from awareness through opportunity creation, ensuring data accuracy across Salesforce, Pardot, BI platforms, and Google Analytics
• Partner with IT Data and Analytics and Sales Ops Analytics to deliver integrated, full-funnel reporting that connects marketing activity to revenue outcomes
• Identify performance trends, anomalies, and optimization opportunities across paid media, email, web, and regional marketing programs; translate findings into clear recommendations for marketing leadership
• Develop and maintain executive-ready dashboards and scorecards in Salesforce or other BI platforms; ensure Growth Marketing leadership has real-time visibility into KPIs without manual intervention
• Build and maintain a consistent measurement framework for campaign performance including attribution modeling appropriate for long, complex K-12 buying cycles
• Own UTM and tracking standards across all paid and owned channels — define, document, and enforce the framework to ensure consistent campaign attribution and source reporting
• Execute contact database segmentation in Pardot/Account Engagement, supporting demand generation, ABM, and nurture programs with clean, targeted audiences
• Own data hygiene protocols — establish and enforce standards for lead data normalization, deduplication, field governance, and source tracking across Salesforce and Pardot
• Audit existing marketing data infrastructure; identify gaps and redundancies; lead remediation in partnership with IT and Sales Ops to eliminate duplicative work
• Serve as Growth Marketing's primary liaison to IT Data and Analytics and Sales Ops Analytics; align on shared data models, pipeline definitions, and reporting cadences
• Coordinate with Sales Ops on lead-to-opportunity conversion metrics, BDR performance data, and pipeline velocity reporting to support the lead to opportunity optimization
• Advise on martech data integrations (e.g., intent data from ZoomInfo/Bombora/6Sense) to ensure new tools are properly instrumented and reportable
• Direct dotted-line India-based analytics and GTM resources on high-volume, repeatable data tasks including list processing, data normalization, campaign record creation in Salesforce, and ad-hoc reporting support
• Define KPIs and performance goals for offshore resources aligned to team priorities; QA deliverables to ensure accuracy standards are met
• Identify and implement AI-assisted workflows to automate manual analytics tasks — including report generation, anomaly detection, segmentation builds, and data QA — reducing time spent on low-value work

Requirements:

• Demonstrated experience translating complex marketing data into clear executive narratives; able to communicate performance insights to senior leadership without jargon
• Strong command of marketing attribution concepts — multi-touch, first-touch, last-touch — and practical experience applying them in long sales cycle B2B environments
• Proficiency in Salesforce CRM and Pardot/Account Engagement (or comparable MAP); experience with BI platforms
• Working knowledge of SQL; ability to construct queries and validate data integrity across connected systems
• Hands-on experience with Google Analytics, Google Tag Manager, and UTM framework design and governance
• Familiarity with intent data platforms (6sense, ZoomInfo, Bombora) and their integration into marketing reporting and segmentation workflows
• Experience directing offshore or distributed teams on data operations; able to scope, assign, and QA deliverables across time zones
• Working knowledge of AI tools for marketing analytics use cases; ability to evaluate, implement, and govern AI-assisted workflows
• Cross-functional collaboration skills — comfortable operating at the intersection of Marketing, Sales Ops, and IT; able to navigate competing priorities and data ownership questions
• Bachelor's degree in Marketing, Business, Data Analytics, Computer Science, or related field required; advanced degree a plus
• 5+ years of experience in marketing analytics, marketing operations, or revenue operations with demonstrated growth in scope and responsibility
• Proven track record building or significantly improving a marketing data infrastructure — not just maintaining existing reports
• Experience working within a broader revenue analytics ecosystem with Sales Ops and/or IT Data partners, not in a siloed marketing analytics role
• Prior experience in B2B demand generation or EdTech environments preferred; familiarity with K-12 district sales cycles a plus