Develop and execute social media content strategies aligned with business goals
Build communication funnels through social media to support brand awareness, engagement, and user acquisition
Create and maintain content plans and publishing calendars
Launch and manage special campaigns, activations, contests, and product-related initiatives
Source, brief, review, and coordinate UGC creators
Prepare clear briefs and tasks for designers, production teams, and creators
Independently handle video editing for short-form content (TikTok, Reels, Shorts)
Create simple static visual materials when needed
Collaborate with paid media teams to align organic and paid social activities
Analyze content performance and identify opportunities for growth and optimization
Monitor trends, platform updates, competitor activity, and emerging content opportunities

2–3+ years of experience in Social Media Marketing
Proven track record using social media as a channel for brand awareness, engagement, retention, and user acquisition
Hands-on experience with TikTok, Instagram, Facebook, and YouTube
Practical video editing skills (CapCut, Premiere Pro, or similar)
Ability to create simple graphic assets using design tools (Figma, Canva, or similar) and experience with AI tools for content creation
Experience working with UGC creators and creator-generated content
Understanding of communication funnels and audience lifecycle within social media
Ability to analyze performance metrics and make data-driven content decisions
Good written and spoken English (B1+) and Russian (C1)

SMM Manager

Key skills