Marketing Manager - Growth (f/m/x; German speaking)

inne is a pioneering company in female health, focused on developing innovative biotech products for fertility insights. They are seeking a Marketing Manager to drive revenue and optimize user acquisition across various digital and physical marketing channels, ensuring effective growth strategies and campaign execution.

Responsibilities:

• Own marketing operations: Plan, launch, and project-manage multi-channel campaigns across digital channels (onsite, email) and offline touchpoints (billboards, print/flyers)
• Drive lifecycle and retention: Build, test, and optimize automated email flows, newsletters, and push notifications to increase conversion and lifetime value
• Coordinate organic growth: Manage our SEO roadmap, collaborating with external or internal content contributors to improve search visibility and traffic
• Support on paid channels: Provide support with paid media operations (data, assets, performance, etc) both with marketing freelancers or agencies, ensuring campaign alignment and landing page readiness
• Analyze and optimize: Dive deep into user funnels, journeys and campaign data to identify growth blockers, report on key performance metrics, and ideate and track A/B tests
• Build and track analytics: Maintain and analyze performance dashboards tracking key full-funnel metrics including CPA, CAC, ROAS, LTV, and conversion rates, translating complex data patterns into actionable insights
• Bridge operations with brand: Partner closely with our Creative Strategist, acting as the operational launchpad for their creative strategies without needing to produce content yourself
• Support channel expansion: Help execute experimental marketing tracks as they arise, including localized offline campaigns or early B2B lead-generation
• Optimize workflows: Experiment with and implement modern AI tools and automation workflows to speed up routine marketing operations, scale email variations, and streamline daily execution

Requirements:

• 3–5 years of experience in an operational marketing, growth marketing, or marketing generalist role
• Strong analytical foundation with hands-on experience using web analytics, BI dashboards, and CRM/email automation platforms (e.g., Klaviyo)
• Solid understanding of core digital marketing funnel metrics and a track record of translating data patterns into clear, execution-focused growth updates
• Exceptional project management skills – you love operational variety and can fluidly shift from setting up automated email triggers to coordinating localized offline campaigns
• A highly collaborative mindset; comfortable working closely with internal partners as well as external freelancers and content contributors
• Experience collaborating with or managing external performance marketing freelancers or agencies, with the ability to review ad accounts, track budgets, and evaluate channel ROAS
• Understanding of digital acquisition metrics (CAC, CPA, CTR, CPM) and how paid traffic interacts with landing page conversion funnels
• Native German speaker with fluency in English
• A deep, authentic passion for Femtech, Female Health, and destigmatizing conversations around hormones and fertility
• Prior experience running campaigns on specific channels: paid social (Meta, TikTok) or paid search (Google) campaigns yourself, giving you a level of technical insight to effectively manage external experts
• Curiosity for modern workflows, with an interest in using AI tools and automation to speed up routine execution and scale marketing operations
• Prior experience working with hybrid business models (physical hardware products combined with a digital subscription software)
• Prior experience working within a fast-paced healthtech, wellness, or subscription-based startup environment