Shop Your Way - Product Marketing Manager

Shop Your Way (SYW) is a high-growth FinTech and e-Commerce enablement platform that leverages proprietary technology to service major brands in America. The Product Marketing Manager will be responsible for orchestrating go-to-market activities for product launches and campaigns, driving collaboration across various teams to enhance customer adoption and business outcomes.

Responsibilities:

• Own and define the go-to-market strategy to increase adoption customers across industries for whom the solution is key to scaling their digital payments strategy
• Work hand-in-hand with the Product, Business Development and Partner Marketing team on product launches and campaigns that drive customer and industry adoption
• Define and help execute go-to-market by closely partnering with Product, Sales, BD and Marketing to create market-defining moments and campaigns
• Connect the dots for all stakeholders when it comes to GTM, whether it’s by articulating and representing considerations across, pricing, packaging, market-sizing, geo expansion, prioritization, or anything in between
• Create followership by translating the feature to industry specific benefits and unlocks. While product marketing is a quintessential servant-leader role, you can energize everyone’s thinking with ideas and proposals that up-level our execution and win for our customers
• Direct and sequence new product/feature launches, enable all customer facing teams with the right mix of assets, programs and content, and influence the product roadmap
• Partner with demand generation, campaign, and content teams to ensure we are telling our story consistently across all of our channels. Done right, product marketing is the messaging API for the rest of the company

Requirements:

• Bachelor's Degree
• 3+ years of experience working on business-to-business or platform company or two-sided marketplaces in a product marketing or related role
• Proven ability to operate in a collaborative, fast-paced cross-functional environment, and provide thought leadership, guidance, market context and competitive intelligence to drive consensus and reach key decisions
• Highly organized with acute attention to detail and a proven track record of working in cross-functional, hypergrowth environments
• Experience working with technical stakeholders and sales leaders; equally comfortable being the product and engineer whisperer as you are being sales' best friend, while embodying customer-and-partner-centricity above all
• Excellent communication skills, both oral and written, including the ability to present complex material to customers, press, and analysts in a compelling way
• 6 to 10 years of experience working on business-to-developer or platform company or two-sided marketplaces (e.g Lyft, Uber, Instacart) in a product marketing or related role
• BS/BA degree
• Ability to influence cross-functional teams without formal authority
• Team player attitude and excellent collaboration skills
• Positive attitude and demonstrated optimism
• MBA is a plus, or equivalent