Lead, develop, and evolve a high-performing sales team focused on driving sustainable, profitable growth across key customer accounts throughout Canada.
Oversee a team of Account Managers responsible for building strategic partnerships and managing complex customer relationships within the food, beverage, and ingredient industries.
Develop and execute a national sales strategy that supports revenue growth, customer retention, market expansion, and profitability objectives.
Create and implement strategic account plans, optimize customer engagement, manage sales forecasting and pipeline development, oversee budgeting and expense management, and ensure alignment with the company's overall growth strategy.
Coach and develop your team to engage customers at the highest strategic levels, identify new business opportunities, and deliver innovative solutions that create long-term value for both customers and the organization.

Bachelor degree in Business Administration, marketing or related field
8 – 10 years’ of progressive sales experience.
Strong change agent sales leadership experience at the first or second-line.
Food, Beverage and Ingredients industry strategic accounts experience.
Working knowledge of strategic customer base, distribution models and current competitive markets preferred.
Deep knowledge of strategic account selection & segmentation practices, customer profile development, customer penetration strategies, strategic customer business planning, sales best practices.
Experienced in CRM adoption and usage, pipeline development and progression, and business planning/forecast acumen.
Experienced building a highly engaged, collaborative team that places high value on growth and customer satisfaction.
Recruiting, selecting, managing, coaching, and developing high-potential sales professionals.
Managing under-performing sales professionals to improve performance or manage them out of the business.

Sales Director

Key skills