Leading the development and stewardship of brand design systems that create emotional connection and meet functional needs across Asia-Taiwan
Translating consumer insights into differentiated and desirable design experiences across consumer touchpoints; packaging, product, digital, retail, and communications
Partnering with local business teams to align design strategy with growth objectives, new product innovation, and commercialization
Establishing and overseeing brand governance, standards, and toolkits; ensuring adherence across internal teams and external partners
Serving as brand steward—owning and evolving the brand design system to support new product innovations, portfolio extensions, and entry into new categories
Elevating creative craft and design intent across all touchpoints
Mentoring and coaching local designers; leading critiques to elevate quality and consistency

Bachelor’s degree (completed and verified prior to start) AND at least seven (7) years of professional experience in Design leadership across multiple touchpoints (e.g., packaging, product, digital, retail, communications) in a private, public, government, or military environment
High school diploma/GED (completed and verified prior to start) AND ten (10) years of consumer design experience in a private, public, government, or military environment
Proven success in establishing and governing visual identity systems and multi-touchpoint brand experiences
Proficiency in Adobe Creative Suite, MS Office, and AI/automation tools
Strong financial acumen and experience with budget management
Expertise in consumer research translation (ethnography, segmentation) into design strategy and commercialization
Demonstrated ability to lead agencies and cross-functional teams; excellent communication, storytelling, and influence skills
Portfolio showcasing strategic brand systems and high-quality execution across packaging, digital, and communications

Design Lead

Key skills