In this role, The Digital Marketing Communications Manager is responsible for managing and optimizing the company’s digital presence across our global B2B Energy Solutions, Architectural and General Industrial customer base
Create and manage digital customer communications across multiple regions (Marketing automation)
Manage multiple languages for these communications (Translations management)
Manage new and updates to the Business website and supporting digital tools
Support the Social media presence
Manage digital reporting
Requirements
Completion of bachelor's degree in a marketing, communications, or business field of study.
5-10 years of demonstrable experience in Pardot (mandatory), Salesforce Marketing Cloud, marketing automation, or digital marketing communications
Proven track record of executing successful digital campaigns across multiple channels (email, paid media, social, web, etc.).
Proficiency in Salesforce Account Engagement, SF Pardot, SF Marketing Cloud and Adobe Enterprise Management.
Experience in supporting social media platforms including posting, scheduling and reporting
Experience with web analytics tools (e.g., Google Analytics, Adobe Analytics)
Working knowledge of SEO/SEM, paid media platforms (Google Ads, LinkedIn, Meta), and A/B testing tools.
Basic understanding of HTML/CSS for email and landing page optimization is a plus
Strong analytical skills with the ability to interpret data and translate insights into actionable strategies
Flexibility in changing business needs; ability to see new options as requirements change (growth mindset)
Experience with campaign performance tracking, reporting, and optimization
Excellent written and verbal communication skills (must speak English)
Strong collaboration skills with the ability to work cross-functionally with creative, content, product marketing, and sales teams
Self-starter with a proactive mindset and a strong sense of ownership.