Create compelling email nurture streams in HubSpot for different users at different stages—from sign-up and trial phase to first payment and deeper deployments
Pick up key behavioral signals coming from our customers, mapping out exactly who our users are, where they come from, and how they interact with our platform
Optimize our end-to-end PLG, applying a "land and expand" model to turn basic accounts into highly engaged users of high-margin services like Managed Databases or Kubernetes
Partner closely with our data and Customer Experience (CX) teams to identify growth triggers and build product flows based on those actions
Implement these flows and strategies directly, with your success being measured by a clear, core metric: How effectively have our customers grown?

Proven experience in lifecycle marketing, marketing automation, email marketing, and CRM management (we use HubSpot)
Experience in tracking and interpreting product data and user behavior to inform marketing decisions
Track record working within B2B SaaS with a strong understanding of Product-Led Growth
Familiarity or hands-on experience working with BigQuery, SQL, or databases (not a must but certainly a plus)
Experience building dashboards (we use Google Data Studio / Looker Studio) (not a must but certainly a plus)
Familiarity with tools like Matomo or Google Analytics (not a must but certainly a plus)

Growth Engineer, Lifecycle Marketing

Key skills