Develop a clear, research-backed point of view on the buying journey and key personas (CNOs, CHROs, Workforce leaders, CEOs) that guides messaging across every channel
Audit existing messaging across the website, sales decks, one-pagers, and other collateral, and ship updated materials with cleaner, more impactful, and consistent positioning
Own naming and positioning for B2B product features and components as our product suite expands
Partner with Product to build a tiered product launch process, including GTM motions for current products and upcoming launches
Lead cross-functional launch coordination, ensuring Sales, Marketing, and Customer Success are enabled and aligned before every release
Build and maintain core sales enablement materials—battlecards, objection-handling guides, competitive positioning—that allow AEs to bring our positioning to market effectively
Produce client case studies that demonstrate Stepful’s impact and give sales credible proof points for the field
Develop thought leadership that supports branding and demand generation goals
Drive ongoing competitive intelligence research and keep our competitive positioning current as the market evolves

7+ years of experience in B2B product marketing, ideally at a growth-stage company
A strong, well-developed point of view on what great product marketing looks like—and the ability to execute it
Proven track record of owning messaging, positioning, and launch execution end-to-end
Comfort working across product, sales, and marketing functions. You’re as comfortable in a sales enablement session as you are in a product roadmap review
Strong analytical instincts: you use data to prioritize, validate hypotheses, and measure impact
Excellent written and verbal communication. You can write a crisp one-pager and present a compelling narrative to a rigorous sales team
Scrappy, ownership-oriented mindset. You don’t wait for perfect conditions to ship

Product Marketing Manager

Key skills