Turn initiatives from leadership into clear execution tasks and timelines
Coordinate across internal teams (executive, dev, accounting) and external partners to support program launches
Manage workflows, timelines, and task tracking across multiple workstreams
Support execution across O&O lead generation programs spanning outbound dialing, direct mail, digital media, affiliate marketing, and other customer acquisition channels
Help ensure operational excellence across pay-for-performance marketing initiatives
Support end-to-end tracking across performance marketing channels
Configure and QA tracking across platforms
Ensure data flows correctly from source → lead → conversion → revenue
Monitor lead quality, monetization, and operational performance indicators
Build and maintain daily/weekly reporting tracking key metrics (CPL, revenue per lead/call, conversion rates, margin, ROI, and acquisition efficiency)

2–4 years of performance marketing experience in an Owned & Operated (O&O) lead generation environment
Bachelor’s Degree minimum in a related field of study strongly preferred
Experience supporting direct-response acquisition channels including outbound dialing, direct mail, digital media, affiliate marketing, or similar lead generation programs
Strong understanding of pay-for-performance business models where revenue is tied to lead quality, conversions, calls, or customer acquisition outcomes
Strong experience in Excel/Google Sheets
Basic understanding of HTML
Experience with tracking, attribution, and data workflows
Familiarity with lead gen or affiliate platforms
Strong organization and attention to detail
Ability to manage multiple projects independently.

Remote work available with possibility of onsite or hybrid if in commuting distance of Boulder, CO
Flex PTO plan
Generous holidays including a reduced schedule between Christmas and New Year’s
Strong health plans covering dental and vision premiums
Access to Flexible Spending Accounts
401k matching options
Employee Assistance Program
Supplemental tenure-based leave
Life Insurance
Legal Assistance plan
Pet Insurance discount through the ASPCA
Strong team culture

Performance Marketing Operations Manager, O&O Lead Generation

Key skills