Marketing AI & Automation Specialist

Role Overview

• Architect, manage, and scale AI workflows that supercharge content creation, campaign execution, and sales enablement, such as drafting assistants, content repurposing pipelines, and lead-scoring agents.
• Hunt down repetitive, high-volume tasks ripe for automation, then design the solution, deploy it, and prove the impact.
• Evaluate and weave cutting-edge AI tools and agents into our marketing stack.
• Craft and fine-tune prompts, set smart guardrails, and document workflows so the whole team can run with them confidently and consistently.
• Safeguard output quality, accuracy, and brand consistency, continuously tuning workflows as the technology and our needs evolve.
• Take full ownership of HubSpot day to day, using AI to streamline and automate contact properties, lifecycle stages, lead statuses, workflows, email campaigns, and reporting.
• Partner with the Operations team and external partners to build AI SDR agents that scale our qualification process and outreach.
• Harness AI to build and maintain dashboards and reports that deliver crystal-clear visibility into pipeline, campaign performance, and the marketing KPIs that matter.
• Connect HubSpot seamlessly with our marketing and AI tools, keeping data clean, structured, and well governed.
• Document CRM processes so teams across every region run from one consistent playbook.
• Partner closely with marketing, operations, sales, and product teams to turn ideas into results.
• Drive projects to the finish line on time, with clear, consistent communication across every stakeholder.

Requirements

• A track record of at least 2 years in marketing operations, data, or AI, ideally in a fast-moving B2B or SaaS environment.
• Deep, hands-on HubSpot expertise spanning administration, workflows, lead management, and reporting.
• Real-world experience putting AI tools to work, with sharp instincts for where they shine and where they fall short.
• Fluency with AI workflows, agents, and CRM-connected automation, with tools like HubSpot Breeze, Claude, ChatGPT, and Copilot.
• A gift for designing and documenting processes that any non-technical colleague can follow with ease.
• A data-driven mindset and the rigour to prove whether a workflow truly moves the needle.
• Crisp written communication and an eye for detail that misses nothing.