Act as a business leader in automated and personalized marketing
Ensure alignment between the marketing strategic vision, business needs, and technological execution
Define, evolve, and challenge the relationship marketing strategy
Translate business needs into clear functional requirements and collaborate closely with analytics, BI, martech, and IT teams
Design and prioritize automated communication programs across the entire customer lifecycle
Define performance indicators (KPIs) and implement tracking mechanisms
Ensure continuous optimization of automated campaigns
Proactively identify risks, dependencies, and potential issues
Propose mitigation measures
Contribute to change management within internal teams
Ensure monitoring of best practices and trends in marketing automation, CRM, and marketing technologies

Strong expertise in marketing automation, relationship marketing, and CRM
Knowledge of key platforms (Salesforce, HubSpot, or Adobe)
Familiarity with data ecosystems (CDP, Snowflake)
Understanding of omnichannel strategies (personalization, NBA/NBO)
Ability to translate business needs into concrete solutions and collaborate effectively with analytics teams
Strong understanding of multichannel marketing (email, SMS, web, social media)
Knowledge of applicable legal requirements (Law 25, CASL, PIPEDA, consent)
Strong communication and influencing skills
Strategic mindset focused on results
Autonomy in complex and evolving environments
Bachelor’s degree in marketing, business administration, e-commerce, or a related field
Minimum of 7 years of relevant experience, including at least 5 years in marketing automation, relationship marketing, or CRM
Master’s degree and knowledge of the property and casualty insurance sector are considered assets
Functional level of French proficiency

Senior Advisor, Relationship Marketing

Key skills