Conduct analysis and make relevant audience recommendations to assist stakeholders in meeting their tactical activation needs
Create and maintain audiences in the data management platform (CDP) and data clean rooms
Work with marketing, product and revenue teams to use and optimize audience data
Assist with marketing planning based on audience insights
Work with sales teams to provide them with audience insights and recommendations so that they can develop more relevant proposals for clients
Contribute to the design and testing of innovative AI-driven solutions to enhance customization, automation and audience activation
Work with the Big Data team on data ingest and standardization initiatives and with the development teams on data gathering
Present your analysis and recommendations to a varied audience that may include product managers, strategists, marketing/communications managers and sales reps
Produce and maintain dashboards with Power BI to provide stand-alone access to analysis results in an automated way
Build and maintain long-term trust with stakeholders by being constantly attentive to their needs and providing them with tailored solutions
Produce ad hoc documentation to support teams (reports, presentations, Confluence documentation, etc.)
Monitor changes in the data source structure that could impact our data gathering
Ensuring strict adherence to privacy laws and policies.

Three or more years’ experience in a similar role
Graduate degree in a relevant field (business intelligence, economics, IT, e-commerce, etc.)
Proficient knowledge of data management platforms (CDP/CRM) and their APIs (BlueConic an asset)
Proficient knowledge of web analytics measurement tools (Google/Adobe Analytics and Amplitude an asset)
Knowledge of advertising platforms (Google Ad Manager, Meta, etc.)
Proficient knowledge of programming languages associated with data analysis, ideally SQL and Python
Experience with cloud environments, especially Azure Databricks, an asset
Good knowledge of Power BI (visual design)
Knowledge of React, TypeScript and Git an asset
Hands-on experience with AI projects (LLMs, multi-agent systems, vector search) an asset
Expertise in marketing and Canadian media
Ability to work as a team player
Interest in digital and emerging technologies
Familiarity with CBC/Radio-Canada platforms and content an asset
Bilingualism (English/French) required.

Senior Analyst, Audience Activation – French Services

Key skills