Segment Marketing Manager – AR

Role Overview

• Plan, build, execute, and optimize multi-channel demand generation campaigns across email, paid advertising, social media, content, webinars, and events.
• Own the full campaign lifecycle from strategy and copywriting through launch, reporting, and optimization.
• Write, build, and schedule marketing emails in HubSpot while maintaining a consistent campaign cadence.
• Conduct A/B testing on subject lines, messaging, CTAs, landing pages, and campaign flows to improve performance.
• Leverage AI tools to accelerate campaign creation, content development, audience research, reporting, and workflow efficiency.
• Produce high-quality marketing copy for emails, landing pages, blogs, downloadable resources, webinars, social media, and sales enablement materials.
• Develop and maintain a content calendar aligned to business priorities and buyer journeys.
• Collaborate with product, sales, and marketing leadership to ensure messaging clearly communicates customer value and market differentiation.
• Own webinar execution from planning through post-event follow-up, including registration pages, promotion, hosting, reporting, and on-demand distribution.
• Manage conference and event marketing activities, including campaign setup, pre
• and post-event communications, lead management, and performance tracking.
• Coordinate partner marketing initiatives including co-hosted webinars, guest content, advertising placements, and shared campaigns.
• Build and maintain relationships with partners, influencers, and industry organizations to expand reach and create new opportunities.
• Manage Protection & Benefits social channels, including content creation, scheduling, community engagement, and reputation management.
• Track and report on campaign performance across all channels with a focus on pipeline, MQLs, conversion rates, and revenue impact.
• Analyze campaign results, identify trends, and provide recommendations to improve performance.

Requirements

• 5-7 years of experience in demand generation, campaign marketing, or a related B2B marketing role
• Experience in the insurance industry is a plus, particularly working with independent agencies, brokers, or related financial services organizations.
• Proven ability to run the full campaign lifecycle independently — from strategy and copy through execution and reporting.
• Strong HubSpot proficiency (email, workflows, landing pages, reporting); experience with ClickUp or similar project management tools is a plus.
• Experience leveraging AI tools to improve content creation, campaign execution, research, and productivity.
• Excellent writer — comfortable producing first drafts of emails, blogs, social posts, and sales collateral without heavy oversight.
• Comfortable presenting and hosting live webinars and virtual events.
• An analytical mindset with the ability to pull insights from campaign data and translate them into action.
• Highly organized, self-directed, and calm under the pressure of competing deadlines.

Benefits

• Medical with $0 co-pay
• Telehealth plan
• Dental
• Vision
• Health Savings Account (HSA) with generous employer contributions
• Flexible Spending Accounts (FSA)
• Company-paid Life Insurance and Accidental Death & Dismemberment (AD&D) coverage
• Company-paid Short & Long Term Disability coverage
• Company-paid Employee Assistance Program (EAP)
• Matching 401(k) with immediate full vesting
• On Demand Pay
• allows access to a portion of your earned wages prior to the payday with same day deposit
• Internet & Gym Reimbursement!