Growth Marketing Manager

Role Overview

• Develop, execute, and optimise multi-channel demand generation campaigns to drive Marketing Qualified Leads (MQLs), pipeline, and revenue.
• Create and implement strategic marketing plans aligned to growth targets across the Industry Solutions division and its three business units.
• Build and manage lead nurture programs that accelerate prospect progression through the buyer journey.
• Partner closely with Product Marketing to translate go-to-market strategies, customer insights, and buyer personas into effective campaigns.
• Execute integrated marketing campaigns across email, paid media, webinars, events, website, 3rd party media, and social.
• Coordinate campaign assets, messaging, and activation plans across multiple stakeholders.
• Collaborate with external agency to execute paid media, trade media, digital advertising, and lead generation programs.
• Partner with the Events team to support a global calendar of trade shows, conferences, webinars, and industry events.
• Own MQL processes and lead management across the Industry Solutions division.
• Build and manage Salesforce campaigns, ensuring accurate campaign attribution and reporting.
• Use Pardot (Marketing Cloud Account Engagement) to create and manage email campaigns, engagement studio nurture programs, automated lead workflows and segmentation.
• Track, analyse, and monitor key metrics including MQL generation, lead-to-opportunity conversion, pipeline contribution and campaign ROI.
• Deliver actionable insights and recommendations to relevant stakeholders.
• Establish testing frameworks for continuous optimisation of messaging, channels, and audience targeting.

Requirements

• 5+ years of experience in Growth Marketing, Demand Generation or Digital Marketing within a B2B environment.
• Fluency in French and English, with French as either a native language or at full professional proficiency, is required.
• Proven track record of delivering measurable pipeline growth and lead generation results.
• Hands-on experience with Salesforce campaign management and reporting.
• Strong experience using Pardot (Marketing Cloud Account Engagement), including Engagement Studio and automation workflows.
• Experience managing external marketing agencies and paid media programs.
• Analytical skills with experience interpreting campaign and funnel performance data.
• Excellent project management and stakeholder management skills.
• Experience working within a matrixed, global organisation.
• Desirable Experience marketing SaaS, technology, regulatory, data, or digital solutions.
• Experience supporting multiple business units or product portfolios.
• Experience with Google Analytics, WordPress, and AI-enabled marketing tools and technologies.

Tech Stack

• Cloud
• WordPress

Benefits

• Remote based role
• Occasional travel may be required to support business meetings, tradeshows, customer events, and team collaboration activities.