Own and manage 1–2 major wholesale accounts with multimillion‑pound revenues.
Build and maintain strong senior relationships, including C‑suite engagement and executive-level presentations.
Drive long-term strategic account planning, aligning partner objectives with APFN’s commercial roadmap.
Shape and influence strategy with partners to deepen long-term commitment.
Negotiate and manage long-term commercial agreements.
Monitor performance, forecasts and revenue pipelines to maximise opportunities.
Identify upsell, cross‑sell, and service‑expansion opportunities across wholesale Telco and SaaS markets.
Present complex commercial and technical propositions clearly and with influence.
Collaborate cross-functionally across Sales, Product, Technology and Operations to deliver an exceptional partner experience.
Ensure high levels of governance, compliance and data accuracy across all account activity.

Extensive experience in the telecoms or SaaS ecosystem, ideally within wholesale services.
Proven success managing and growing large strategic accounts with multimillion‑pound revenues.
Strong C‑suite engagement and presentation capability.
Deep understanding of long‑term commercial agreements, deal shaping, and contract negotiation.
Ability to develop and execute multi‑year account strategies.
Exceptional communication, stakeholder management, and relationship‑building skills.
Strong commercial acumen with the ability to interpret complex financial and technical information.
Experience driving strategic sales outcomes over longer cycles.
Degree level preferred; advanced commercial or business qualification desirable.

Account Director

Key skills