Define and evolve integrated global campaign strategy to deliver measurable pipeline and revenue impact
Own end-to-end campaign execution, shaping scalable frameworks connecting various teams to drive growth and maximize business outcomes
Deliver quarterly global end-to-end campaign plans covering strategy, messaging, segmentation, tactic mix, budget, enablement, and performance KPIs
Establish best practices and scalable models for integrated, multi-channel demand programs
Build integrated, full-funnel multichannel programs anchored in compelling storytelling across the buyer journey
Design and execute scalable ABM programs using digital engagement, personalized content, events, and direct mail
Apply a data-driven approach to continuously optimize campaigns
Drive cross-functional alignment to ensure consistent global execution and improve lead-to-revenue outcomes

Proven experience building integrated, multi-channel B2B demand generation and ABM campaigns
Proven track record of driving measurable pipeline impact and contributing to revenue growth through global or regional campaigns
Proficiency with Martech tools (e.g., Marketo, Salesforce, 6sense) and strong data literacy for campaign attribution, lead scoring, reporting, and optimization
Deep understanding of buyer journeys, lifecycle stages, and buying groups, applied to campaign strategies that generate pipeline and accelerate deals
Ability to operate independently, define new approaches, and distill complex marketing strategies into clear, actionable plans
Demonstrated ability to influence cross-functional stakeholders and align teams around shared business goals
Strong track record of building high-performing, repeatable programs that scale globally and deliver meaningful pipeline and revenue results
Adaptable to fast-moving tech environments, able to shift priorities quickly while maintaining structured execution

Health coverage, including dependents
Flexible Paid Time Off policies, including Quarterly Self-Care Days and Volunteer Days
Parental leave
Home office setup support
LastPass Families free account for up to 5 members
Continuous learning and development opportunities, including an annual learning stipend
Peer-to-peer recognition through Motivosity
Employee Assistance Program for well-being support
Remote work stipend to support your home office needs
Short-Term or Remote-Centric Work Arrangements for added flexibility

Global Integrated Campaigns Manager

Key skills