Lead Laundryheap's lifecycle messaging programme
Own the strategy that turns first-time customers into regulars, and regulars into subscribers
Build the programme from the ground up including strategy, architecture, and channel mix
Manage a Customer Lifecycle Executive responsible for sequence execution and optimisation across multiple channels

5+ years in B2C lifecycle, retention or CRM marketing, ideally in a consumer app or marketplace
Hands-on experience building automated sequences in a behavioural CRM (Customer.io, Braze, Klaviyo or similar)
Proven experience running CRM experiments: A/B tests on sequences, timing, copy and segmentation, and translating results into programme decisions
Experience running lifecycle programmes across more than one channel, email and push plus at least one of SMS or WhatsApp
Comfortable writing your own briefs and copy
Can read cohort data in a spreadsheet or BI tool and turn it into a testing hypothesis
Understands suppression logic, exit conditions and sequence architecture; not just campaign sends

CRM & Lifecycle Marketing Manager

Key skills