Developing and implementing organic and paid social media strategies that align with overall marketing goals.
Building and managing paid social media advertising budgets, including campaign planning, execution, and optimization.
Planning and creating monthly organic content calendars. This includes but is not limited to writing post copy, creating images/GIFs/videos and scheduling posts.
Creating and delivering comprehensive and actionable reports on campaign and organic performance and ROI.
Conducting market research and analyzing competitor strategies to stay current with industry trends and best practices.
Participating in client-facing calls and responding to email communications in a timely manner.

Bachelor’s degree required; Studies in Marketing, Communications or related area preferred
Minimum 2+ years of relevant work experience.
Proven experience in managing paid social media campaigns, with a track record of success in achieving goals and driving results.
Strong analytical and problem-solving skills, with experience using data to inform strategy and drive results.
Excellent written and verbal communication skills, with the ability to effectively communicate with clients and Brafton internal teams.
Ability to work in a fast-paced and dynamic environment, with experience managing multiple clients simultaneously.
Experience and/or knowledge of social networks such as Twitter, LinkedIn, Instagram, Pinterest and others.

Social Media Strategist

Key skills